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IT Cosmetics Wins WWD Award

IT Cosmetics has won the Prestige Brand of the Year at the 2015 WWD Beauty Inc. Awards.

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By: Marie Redding

Senior Editor

IT Cosmetics has won the 2015 WWD Beauty Inc. Award for Prestige Brand of the Year.

The company’s co-Founders Jamie Kern Lima and Paulo Lima accepted the award. They are both shown above at the event, which was held at the Rainbow Room on the top floor of Rockefeller Center in New York City.

IT Cosmetics has experienced unprecedented growth this year, with an incremental increase of over $100 million in retail sales in 2015.

Jenny B. Fine, Editor of WWD Beauty Inc., said, “To say that our Prestige Brand of the Year had a great 2015 is like saying the Rainbow Room is a room with a view. Founded just seven years ago, the brand is expected to hit sales of $300 million this year, thanks to its problem solution approach and the personal magnetism of its founder.”

Kern Lima said, “We are truly honored…We’ve devoted many years to creating game-changing products that, in the hands of real women, give life-changing results and help women look and feel their most beautiful. I feel so grateful and blessed to be honored in such a spectacular way and in the company of such brilliant brands and retailers. I am thankful to the incredible team at IT Cosmetics for helping us build this brand and look forward to achieving many more milestones together in the years to come.”

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